Adventures in branding, chocolate division

mandms

I mean, how could I resist ordering custom M&M’s, half of which say “owenyoungman.com” and the other half “The next miracle”?

About Owen Youngman

Professor Emeritus of Journalism and formerly Knight Chair in Digital Media Strategy, Medill School of Journalism, Northwestern University. Formerly senior vice president/strategy and development and director of interactive media, Chicago Tribune.