(Note:  I usually limit the number of links in a post, so maybe I got carried away a little.  So OK, the fun stuff is the Intel ad site and the Jenny 8. Lee Twitterstream.  Other links for reference if you missed them.)

Taking a cue from Hearst President Steve Swartz, with whom I sat on a Medill panel last week in New York, I tweeted early this morning that today’s Business Day in the NYT had fallen short of its Monday quota of death-of-newspapers stories today, with approximately one instead of the usual three-plus, though they did substitute in some dispatches from other death-spiral fronts.  (Perhaps yesterday’s Week in Review counted for some of the quota, with pieces from Frank Rich and Maureen Dowd sandwiching a public editor column on Times coverage of the Boston Globe.)

But Monday just can’t go by without the Times elbowing its way to the forefront of consciousness.  First there was this piece from CrunchGear about TimesReader 2.0, asking whether dead-trees editions might be on the way to being dead.  

The NYT in 2040, courtesy Intel

(On my way there, I ran across a screen-filling ad on nytimes.com (at right) that confused me, because I had already been alerted to a NiemanLabs video of New York Times 2.0, as opposed to TimesReader 2.0  But it was an Intel ad; the actual Nieman video is here.)

And then finally, courtesy of TweetDeck, the news that Jennifer 8. Lee was live-Tweeting a nytimes.com strategy presentation to newsroom employees about  the state of its business. Her 25 tweets are well worth the visit.

Whew.  Can we draw any conclusions, other than that

• Mondays are always going to be media-centric days in the Twitterverse;
• the NYT drives multiple agendas without even trying; or 
• the Intel mini-site off that confusing ad is extremely cool?

(I know, I know, I should probably be ruminating on the NY Post item about the Sulzberger family fortune, but this is trying to be a digital-centric post.)

Let’s not try, for today.  Let’s just go read a really interesting “ethnography of Twitter & New York Times reporters” by a journalism student at the U. of Wisconsin, rsmith9.  Or if we have to try, let’s quote Jenny 8. Lee, whose later tweet actually pointed me to the ethnography:

nyt believes can create significant revenue streams from APIs. estimate 2.5x views of nyt content off site vs. onsite.

Well, yes indeed. Heck of a lot of audience for that content.  We will stay tuned, hopefully, for the revenue streams.