As I was shelving 16-plus years of Wired magazines on the shelves in my office at Medill today, I saw plenty of memorable cover stories … and, in some remarkably thick back numbers from the late 1990s, plenty of evidence of memorable ads for forgotten Internet startups. Rather than be nostalgic, however, here’s a cheerful graphic from issue 17.04.

Ask a Flowchart: Which Blowhard Am I? .

(Oh, why do I still have the dead-trees editions, you ask? Well, when I remember a long story to which I want to refer, it’s actually easier to search for it on wired.com, then pull the actual issue off the shelf. With the bonus that I generally get to see some of those remarkable pre-bust ads.)

(Bonus No. 2: it’s a very colorful way to brighten up a wall of bookcases.)