In which we take a quick look at the past weekend's online discussions about journalist branding.
branding
5 In which one of my assignments to Medill graduate students is taken to task by one of its subjects, and an online discussion ensues on the merits of branding.
The meaty sizzle of a 21st Century brand
In which customized M&M's become a form of Internet bread crumbs. Well, chocolate crumbs. Unfortunately, the tracking stats aren't as good as bit.ly's....