In which we take a quick look at the past weekend's online discussions about journalist branding.
Business of media
5 In which one of my assignments to Medill graduate students is taken to task by one of its subjects, and an online discussion ensues on the merits of branding.
The meaty sizzle of a 21st Century brand
In which 15 Medill graduate journalism students begin unlocking the future of hyperlocal news, technology, content, and advertising at their blog, localfourth.com.