Sunday’s New York Times does a quick survey, assembles some anecdotes, and draws a few conclusions….. The changes [in media] are forcing colleges and universities to rethink what a journalism education should look like. The perennial debate about journalism programs — theoretical teaching versus professional skill building — has been […]
Journalism
At the Tribune, we talked about the use of social networks as “where journalism meets marketing.” At Medill, there is a huge emphasis on audience understanding. It all leads to the same place – one where journalism reaches the people who most will benefit from it, who most want it, who […]
The new skillset for online reporters [Nieman]
The last sentence of this excerpt goes right to the heart of the matter. A long post, but a good one, from Brian Solis. Worthy content combined with evangelism and clever promotion will earn visibility and expanded syndication through retweet (RT), link shares, Diggs, Stumbles, bookmarks, tweetbacks, Likes, and other […]