Owen Youngman

About Owen Youngman

Professor Emeritus of Journalism and formerly Knight Chair in Digital Media Strategy, Medill School of Journalism, Northwestern University. Formerly senior vice president/strategy and development and director of interactive media, Chicago Tribune.
September, 2003:  Chapter 417 of the cannibalization discussion, this time in a “brown bag” at Medill. “It’s not just about the content,” Youngman said. “It’s about the relationship with the reader and what we do with it. I don’t see the newspaper going away, but I have a very broad […]

Should newspapers fear their online shadows?

[In 2002, the Tribune’s research director asked me to write about the brief history of understanding Web measurement for an NAA Research Federation publication. Herewith the result.] By Owen Youngman, Chicago Tribune “Once you have them by the eyeballs, their hearts and minds will follow.” Or so, not so long […]

Reflections on Web measurement

(A change of pace, from the Libertyville Covenant Church newsletter, March 2002) ============= Know any good folk-dance tunes about the church year? Well, here’s one, a little Christmas ditty that made its way from the old country to my grandparents’ and parents’ houses; it goes like this: “Now it is […]

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