Gee, Brain, what are we going to do tonight?

June 22nd, 2010

The topics and books that were the focus of my principal panel at this year’s Printers Row Lit Fest continue to compel the attention of writers, reviewers and journals.

Technology Panel, Printers Row Lit Fest, 6/13/2010
BookTV.org video of Printers Row technology panel

Sunday’s New York Times Book Review, for instance, held a highly complimentary review of Tom Bissell’s “Extra Lives: Why Video Games Matter.” In the Business section, Steven Johnson took mild exception to some of the premises in Nicholas Carr’s “The Shallows” in a piece called “Yes, People Still Read, but Now It’s Social.” And Carr’s busy blog, Rough Type, pointed me to the online version of the latest Nieman Reports, where Jack Fuller shares part of what he learned in researching and writing “What Is Happening to News” in a piece entitled “Feeling the Heat: The Brain Holds Clues for Journalism.” (Nieman also includes a link to Chapter 6 of the book, one of those I’ve been teaching at Medill this past academic year.)

In short, we’re long on discussion of the impact of technology on our cognitive abilities; of the continuing evolution of narrative; and of the changes wrought in and on our culture by the various media revolutions of the past 20 years. You can get a flavor by watching (all or some of) C-SPAN’s 47-minute video from Printers Row, available by clicking on the photo at right.

I can’t end this particular linkfest without doubling back yet again to the NYT and its magazine cover story Sunday about a computer system that has been built to play “Jeopardy!” The interactive simulation that accompanies the online version was nearly as compelling as the article … enough so that I didn’t get distracted while playing it (nor, come to think of it, was I distracted while reading. This is a good sign). Watching “Jeopardy!” today after having read the piece was to be reminded of just how tricky those clues really are, and what a feat of programming it is to “teach” a machine to parse them out.

The Brain

"The same thing we do every night, Pinky: Try to take over the world."

If I were so inclined, I suppose I could worry that by the time an IBM system is ready to have a real conversation with a human being, all the available humans will have, in Carr’s memorable construction, outsourced their memories to Google. For another day.

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Smarter? Dumber? Distracted? Enthralled? Find out Sunday!

June 11th, 2010

Back in the summer of 2008, the cover of The Atlantic asked us, quite pointedly: “Is Google Making Us Stoopid?” Inside, Nicholas Carr provided an overview of “what the Internet is doing to our brains”; from the vantage of June 2010, I would say that an Internet meme had been born. At least, as I prepare for a panel at Sunday’s Printers Row Lit Fest in Chicago with Carr, Jack Fuller, and Tom Bissell, it sure feels like a meme – and you can find out whether you agree by watching the panel on CSPAN2′s BookTV, live at 1 p.m. Central.

The question and its answers actually didn’t show up everywhere all at once.  Exactly one year later, The Atlantic included coverlines that asked, “Is Google Actually Making Us Smarter?” Inside, Jamais Cascio made the case for “augmented cognition”; if a battle had not been joined, at least another voice had joined the discussion.

51MoYnOjelL._SL500_AA300_About the same time, I first heard from Fuller, my friend and ex-Tribune Co. colleague, about the book he had been working on, an exploration of what neuroscience can tell us about why people respond to today’s media the way they do. As I wrote here last year, Jack allowed me to read the book in typescript, and I since have had him share his ideas with two groups of Medill graduate students. His book, What Is Happening to News: The Information Explosion and the Crisis in Journalism, was published in June. Feel free to link off to Amazon and buy a copy; while you wait for it to arrive, here is a link to an excerpt in the Spring 2010 issue of Dædalus, the journal of the American Academy of Arts & Sciences. (I recommend that whole issue highly too; called “On the Future of News,” it was edited by my Medill colleague Loren Ghiglione.)

And then the deluge.

Source: Computer Industry Almanac, via WSJ.com
Source: Computer Industry Almanac, via WSJ.com

A book had grown out of Carr’s Atlantic piece: The Shallows: What the Internet Is Doing to Our Brains was being published in June, just in time for Printers Row.  And when I picked up The Wall Street Journal last Saturday (June 5), the “Saturday essay” on the front page of Weekend Journal was given over to a point-counterpoint between Carr and the estimable Clay Shirky, who, lo and behold, has a new book too: Cognitive Surplus: Creativity and Generosity in a Connected Age.

And there was still more: On Monday, Page One of the New York Times….plus two entire open jump pages…addressed one slice of these issues with “Hooked on Gadgets, and Paying a Mental Price.” “Your Brain on Computers,” said the logo that ran with the story, “The Information Addiction.” No real point-counterpoint here: “paying a price” was the focus, complete with a box of warning signs to tell you if you are “too absorbed in technology”: “Have you ever lied about or tried to hide how long you’ve been online?” (Not me, but maybe the mother in FoxTrot…..)

So there’s plenty to talk about Sunday, including “Extra Lives: Why Video Games Matter,” by Bissell. Does spending 80 hours playing a particular console video game fit into that box of “too absorbed”?  (“These days,” he writes in Chapter Nine, ” I play video games in the morning, play video games in the afternoon, and spend my evenings playing video games. . . .I woke up this morning at 8 a.m. fully intending to write this chapter. Instead, I played Left 4 Dead until 5 p.m.”

Shirky, who won’t be in Chicago Sunday, with his “cognitive surplus” holds that diverting even a tiny fraction of consumers’ attention away from content consumption, largely via television, to participation and creation “can create enormous positive effects.”  Carr, who will be there, worries (among other things) about the decline in diversity of ideas and opinion that flows from too much choice. And Fuller explains from his research why neurobiology dictates that the way we are wired both makes us focus on the sensational and fatally disrupts the “Standard Professional Model” of journalism.

We should have an interesting time, so come on down.  Or find us on BookTV, where the panel will be followed by a call-in segment.

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Have use case, will time-travel: An interview

April 23rd, 2010

Once again we come to “Talk Like Shakespeare” Day in Chicago. This time around, not only are the city literati asking us to use thee’s and thou’s where appropriate, but also to consider submitting items – by email, lamely enough – for a nascent “Blog Like Shakespeare” effort.

What, they didn’t notice last year’s interview with the Bard here on “The next miracle”?

Anyway, I got such good stuff from Will last year about current trends that I figured I ought to go back and ask a few questions related to topics that have surged into the public consciousness since his last birthday. Herewith thou shalt find a transcript:

mapdataTNM: Nice to see you again. Did you manage to take a walk through Northwestern’s Shakespeare Garden on your way over, as I suggested?

WS: Daffodils,
That come before the swallow dares, and take
The winds of March with beauty.

TNM: Yes, there are a few hanging on, even though it’s nearly May. Glad you noticed them. Anyway, today I mostly wanted to show you an iPad and get your early thoughts. So if you can hang on a second while I log into the network…

WS: That I might touch!

TNM: Well, sure…

WS (chuckling): How poor are they that hath not patience! (picking it up) I know from whence this same device proceeds.

TNM: There’s no mistaking something from Apple, is there? So many people think their products are just plain fun to use.

WS: No profit grows where is no pleasure ta’en.

TNM: I’ll remember that. Actually, I know lots of media companies that would do well to remember that. OK, let’s start your assessment with the iBooks and Kindle apps. How do you like reading your own words on something like this? By the way, Shakespeare Pro for the iPad cost me $19.99.

WS (to himself): Knowing I lov’d my books, he furnish’d me From mine own library with volumes that I prize. (aloud, after a pause) Trust not my reading, nor my observations, Which with experimental seal doth warrant the tenure of my book.

TNM: You’re not getting off that easily.

WS (reluctantly): I will hereupon confess I am in love.

TNM: You’re kidding. You like this better than a “real” book?

WS: Is this not a lamentable thing, that of the skin of an innocent lamb should be made parchment?

TNM: Actually, these days we use wood pulp.

WS: I beseech you be not so phlegmatic.

TNM: Well, I am the reporter here. You want to try something else?  The video player, maybe? (Skipping past Lady Gaga, I queue up a little Miley Cyrus.)

WS: (watching, and now beginning to talk directly to the iPad): Their images I lov’d I view in thee, and thou (all they) has all the all of me.

TNM: Hmm, maybe not the greatest idea. Want to play with Twitter? (Will shakes his head, puts down the device and backs slowly out of the room.)

WS: The time is out of joint.

TNM: See you next year?

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Not dead yet (add end)

April 10th, 2010

During the fall, I wrote here several times about the fall Interactive Innovation Project at Medill, whose students studied obituaries both as a form of journalism and as a source of audience and revenue. The class was sponsored by Legacy.com, the Evanston-based company that partners with hundreds of newspapers to host their online death notices, and at the end of the term Legacy received specific recommendations that went beyond the class’s white paper, “The State of the American Obituary.”

This week, on its Web site, obitresearch.com, the class released those recommendations to the industry at large: a report entitled “Transforming the Obituary Landscape.” that contains their findings (use the previous link to download a copy).  Rich Gordon, with whom I led the project, published his assessment of the opportunity and challenges on Poynter.org.  And as detailed in this Medill press release, Legacy announced its reaction to and decisions on implementing the recommendations (these are also detailed on obitresearch.com).

Though I am on the Legacy board, I was not involved in any way with management’s decisions on which parts of the recommendations should be implemented.  On balance, switching back and forth between my board hat and professor hat, I can support the student rationales for why each recommendation was made, and the Legacy rationales for the choices it made.  Rich Gordon’s post is probably the best place to go for a nuanced overall point of view, so here is yet another link so you don’t have to scroll up to go there.

Obit geek that I am, I see plenty of upside in the obituary and death notice category – for all involved. Not dead yet, indeed.

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A day with Northwestern in Evanston

March 12th, 2010

So it has been a month since I last surfaced here, during which time my current graduate class, “How 21st Century Media Work,” has been driving steadily toward its conclusion: a discussion this coming Monday of Ken Auletta’s Googled: The End of the World as We Know It. Along the way, a clear highlight was the Monday where we held two moot court sessions, with teams of students assigned to argue different points of view on editorial outsourcing and on so-called* “paid content” strategies.

Schedule, A Day with Northwestern in Evanston 2010

Schedule, A Day with Northwestern in Evanston 2010

We pause in this rapidly concluding winter term to mention that I was asked to deliver a lecture at the annual “Day with Northwestern in Evanston” in April. Looks like, even if (especially if) you don’t want to listen to me, it’s a really interesting lineup of presenters, with keynotes by NU President Morton Schapiro and the jazz musician / NU professor Victor Goines.

The brochure says the committee looks for presenters with a “proven track record in the world at large, teaching ability, and relevance to today’s audience.”  Hope I can live up to that.

We now return to our regularly scheduled academic pursuits.


*All uses of “so-called” in The next miracle are dedicated to Jerome Holtzman, longtime dean of the nation’s baseball writers and legendary portable-computer student of mine, who used the so-called hyphenated adjective in 484 different Tribune stories between 1981 and 1999.

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The technological octogenarian

February 7th, 2010
A man, a plan, a canal ... er, an iPhone and Facebook.

A man, a plan, a canal ... er, an iPhone and Facebook.

My father turned 80 on Saturday, and my sister and I and our spouses went out to The Holmstad, my parents’ retirement community in Batavia, for the occasion. Shortly after 5, we were in the Holmstad dining room, the 6 of us armed with our 5 iPhones and high expectations for a festive meal.

Festive meals can, of course, take a while to arrive; so, as photo opportunities go, the one at right was way easier to seize than most. When I grabbed this image with my iPhone camera, I suspected that all I had to do was write the right caption, upload it to Facebook, and wait for my thousand or so Facebook friends to decide if they, too, found it interesting.

“Dad checks Facebook on his iPhone while waiting for 80th birthday dinner to arrive….”

It was just a few minutes after 5 p.m. By the time we got home from Symphony Center (where we went after the birthday bash ended), it had more interaction than any other single thing I’d ever posted on Facebook. “Awesome,” wrote Don. “Dad rocks,” noted Marie. “So that’s the old block off of which you are a chip,” observed Eric.

And then there were all the folks merely clicking Facebook’s thumbs-up “Like” icon. It should be noted that many of them don’t even know him!

It had already been a big day online in Owen World; a very complimentary link from Scot McKnight’s popular beliefnet.com blog, “Jesus Creed,” was sending my Feb. 27 essay on past and future literary artifacts into the top 5 of my posts over the last year. (Scot drove about 4% of my overall traffic in 2009, and at this rate he’s going to achieve his tongue-in-cheek goal of sending me more readers than does Northwestern.)

So is an octogenarian iPhone-ing Facebooker really all that noteworthy? As Linda observed at home tonight, people born in 1930 have had to adapt to changes that are in many ways more dramatic and less incremental then any of us younger whippersnappers. Television, for one. Church-run retirement homes with waitstaffs and Starbucks counters, for two.

So what are you waiting for, gentle readers? Get your dads and moms their own smart phones and social network accounts. And then send them to owenyoungman.com.

Happy birthday, Dad.

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Why be a journalist?
Because ‘there is a difference’

February 4th, 2010
Owen R. Youngman, Knight Professor of Digital Media Strategy

New video from Medill

I recently sat for a brief video interview for the Medill Web site, in which I was asked to summarize my teaching goals and aspirations for our students (among other things).  Here is a link to my faculty bio page, just updated to include an edited version of the interview.

Owen Youngman, Knight Professor of Digital Media Strategy, Medill

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“All passes. Art alone endures.”

January 27th, 2010

51q7RzjhPKL._SL500_AA240_Monday night on the way home from Northwestern, I stopped at the local Borders in order (finally) to act on a pre-Christmas recommendation from Tribune literary editor Liz Taylor: to purchase A New Literary History of America, edited by Greil Marcus and Werner Sollors. Before long I was reading about The Wonderful Wizard of Oz, The Great Gatsby, The Southern Harmony . . . and there were still a thousand pages to pick from. (This timeline is a great thing to scan for a sense of this remarkable compendium of new writing. Fifty bucks list, but with a gift card and a coupon it seemed like a good thing to actually pick up in a bricks-and-mortar store.)

I didn’t want to overdose, though, so after a while I set it down and belatedly picked up Sunday’s edition of the New York Times Book Review. In so doing, I thought I would be transitioning from the past to the present, in addition to reducing the weight of the analog object in hand.

But no.

More than meets the eye, or the cursor for that matter.

More than meets the eye, or the cursor for that matter.

As it happened, the Book Review was upside down in my stack of unfinished reading, and on the back page was the monthly ad from Bauman Rare Books in New York City. I usually do spend a couple of seconds glancing at the store’s featured offerings, but this week it stopped me cold. And I quote:

  • John Milton: Paradise Lost, 1668. “One of the greatest, most noble and sublime poems which either this age or nation has produced.” First edition of Milton’s masterpiece, in contemporary calf.
  • Mark Twain: The Adventures of Huckleberry Finn, 1885. “All modern literature comes from one book by Mark Twain. It’s the best book we’ve had” (Ernest Hemingway). An extraordinary American rarity: Mark Twain’s own copy of Huck Finn, signed by him, in publisher’s sheep. Full first issue, one of the earliest known copies.
  • F. Scott Fitzgerald: The Great Gatsby, 1925. One of the great rarities in American literature: first edition in the first-issue dust jacket of one of the most desirable works in modern literature.

It’s not like I had set out to muffle the drumbeats in advance of what turned out to be the Apple iPad. And maybe it was because I had just been reading about Scott and Zelda and Gatsby and Nick Carraway in the New Literary History. For whatever proximate cause, I was thinking not just about the titles or the authors or the cultural resonance of either, but also about the form factor that is part of what transformed these objects into not just collectibles, but representations of the power of words, and of ideas.

At some point, should the Great American Novel ever be written, some substantial number of its readers will absorb it in a form utterly unconnected to such an artifact. Afflicted as they are by permanent partial attention disorder, they will labor doggedly to identify and retain “the good parts” across the multiple brief sessions of hard-won reading time they are able to devote to it. And when their children’s children come across it 30 years after acing their own 21st Century Literature classes, what will be the touchstone that summons up what two sentences on a first edition of Gatsby does today?

Over the stage at Norton Memorial Hall, the opera house on the campus of the Chautauqua Institution, are the words “All passes – Art alone endures.” As a lad, I would annually contemplate this translation from the poet Théophile Gautier (Tout passe. L’art robuste / Seul a l’éternité . . .) as I sat in services or meetings during a week-long family retreat held by the Covenant churches of what was then called the Middle East Conference. The speakers and conferees, of course, had a substantial disagreement with the details of that sentiment, but there it was, overhead, while they spoke and sang to different points below.

No, I didn’t know then it was Gautier, any more than I knew before noon Wednesday that the Apple tablet would be called the iPad, any more than I am able to answer my own question immediately above. I’m already reading on a Kindle and an iPhone; undoubtedly I will before long be reading on an iPad and a Que. But, a digital fellow though I may be, I find myself clinging to an emotional attachment to Bauman’s trove of objects that I never will have or hold.

No, they’re not the art, those objects; Hemingway and Fitzgerald do not endure because of their first-edition dust jackets. But I want to hope that the flash and dazzle of the Next Big Thing does not get in the way of the establishment of the Next Important Thing. And these days, I’m not feeling all too sure.

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