At the Tribune, we talked about the use of social networks as “where journalism meets marketing.” At Medill, there is a huge emphasis on audience understanding. It all leads to the same place – one where journalism reaches the people who most will benefit from it, who most want it, who […]
Monthly Archives: April 2009
The last sentence of this excerpt goes right to the heart of the matter. A long post, but a good one, from Brian Solis. Worthy content combined with evangelism and clever promotion will earn visibility and expanded syndication through retweet (RT), link shares, Diggs, Stumbles, bookmarks, tweetbacks, Likes, and other […]
Can the Statusphere Save Journalism? (techcrunch.com)
1 Wednesday night when I got around to updating my Facebook status, I was in a whole different state of mind than I was Monday morning after reading the NYT business section. Apparently I was in a whole different state of mind than a few other folks, as well, based […]