Posts Tagged ‘Twitter’

So Twitter ‘will endure’?

Sunday, January 3rd, 2010

(Adapted from a post to the internal discussion board for my winter 2010 Medill course, “How 21st Century Media Work”)

“I’m convinced Twitter is here to stay,” David Carr writes in Sunday’s New York Times. “And I’m not alone.”

I’m thinking he’s probably right, and for the same reason: “the real value of the service is listening to a collective voice.”

It didn’t start that way for me any more than it did for Carr. It was July 16, 2007, when the Tribune’s Brad Moore told me about a new text-messaging service that RedEye had started to play with. He was reporting to me as its general manager then, and his folks were doing their best to stay on top of communication trends that its twentysomething readers were starting to embrace.

As it happened, I wouldn’t even join Facebook till August of that year, and FriendFeed, Fark, and Digg were even further in the future. Anyway, I signed up, though I didn’t get around to “tweeting” for another month. And it wasn’t until 2008, when the interns that I’d hired to build the Tribune’s social media profile started to show how Facebook + Twitter + Digg = Pageviews, that it dawned on me that those 140-character messages might be a big deal. So I opened a second account — @YoungOwen, the one I’m still using today, since I have been unsuccessful in getting Twitter to untether my first one from my extinct Tribune mobile phone.

And sure enough, I’ve learned enough from tweeting and reading other people’s tweets to see that, like fax machines and filing cabinets, this service is something that’s not going away. As Carr observes, it has become part of the infrastructure; he quotes Clay Shirky: “Anything that is useful to both dissidents in Iran and Martha Stewart has a lot going for it.”

It goes (almost) without saying that the precise business model hasn’t quite emerged. But let me be the one millionth person to note that countless companies are piggybacking on it, mining the real-time “statusphere” or “Twitterstream” to keep track of their brands, promote themselves, or find potential customers. All of those uses are applicable to journalists and media companies as well as technologists and gossips.

It is a peculiar and arcane skill, tweeting something that might be of interest to people you don’t know (which can happen all the time with the right #hashtag). But since journalists need to do that nearly every day in their “real lives,” it seems also to be a useful one.

If you’re not on Twitter, you could do worse than to follow Carr (@carr2n) and the nine users he highlights. You might well wind up deciding to tweet what you learn.

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Looking for business models? Mind the gaps

Friday, October 30th, 2009

I suppose that every day is a good day to talk about how and whether the journalistic enterprise will remain commercially viable as the world turns in these days of our lives, or indeed whether all my children can recover from their financial ailments, be released from the General Hospital, and find a guiding light to lead them to the promised land of free cash flow. Progress on “new business models,” however, seems to move along at about the same pace as a soap opera plot – even though hardly a day passes without an announcement that someone is going to try something new, or someone else is going to essay something old in a new way.

Indeed it was thus on Thursday, a day when I opened the New York Times to read about the plans by the folks behind Politico to compete online with the Washington Post on local news. And I was actually in a good spot to keep thinking about their admission that they didn’t know how the Web economics might work; since the dean of Medill, John Lavine, had another commitment, I was at Harvard, sitting in at an “executive session” on, ahem, news business models.

Entitled “How to Make Money in News: New Business Models for the 21st Century,” the event gathered an intentionally small group at the Charles Hotel in Cambridge: about 20 panelists for the day’s three discussions, and about 30 additional participants on hand both to listen and to take part. Alex Jones, director of the Joan Shorenstein Center on the Press, Politics, and Public Policy, and author most recently of Losing the News: The Future of the News that Feeds Democracy, was the convener.

As it turned out, the three panels were so packed with speakers with something to say  that many of us other participants – who sat in chairs ringing a central square of tables where the panelists faced one other – got in our licks à la mode du 21ème siècle: 140 characters at a time.

Now, granted, this may not have been optimal.  In her prepared remarks, MIT’s legendary Sherry Turkle – generously not calling attention to anyone seated behind her or on the flanks – pointed to the substantial body of research that shows “your ability for any single task goes down when you multitask. No matter how much we want to jump on the bandwagon, multitasking degrades performance.”

I therefore must cop to the fact that none of my listening, note-taking, or tweeting were as good as they might have been. On the other hand, I must also say that those of us who were intermittently posting and reading got a window in what an additional 10 people were thinking, were piecing together, or were valuing as interesting (or, in some cases, not thinking, not piecing, not valuing). If you’re interested, you can recreate the moment by searching Twitter for the hashtags #Shorenstein and #newsmoney, with far more at the former; I certainly won’t get to all the sound bites here. My own tweetstream is at twitter.com/YoungOwen.

Multitasking, Harvard Square style: in-mirror televison

Multitasking, Harvard Square style: in-mirror televison

(Oh, while we’re on the subject of multitasking, staying at the Charles Hotel provided me with a new model.  I guess they’ve been around since 2006 or so, but the Charles’ bathrooms feature “in-mirror TV’s” from a company called Séura, whose web site explains, “Enhanced color correcting technology allows the LCD picture to appear when on, while flawlessly concealing the screen behind a bright reflection when off.” Turkle, I am sure, would rightly caution us that there is a risk of degrading the quality of one’s ablutions in the process.)

Turkle’s actual multitasking point, by the way, was centered on how journalists should choose their methods and channels of communicating. “Newspaper reading creates a ‘reading space’ that journalism occupies,” she said. “The teenagers I study leave us with a profound question: Will we be able to have journalism when we don’t have newspapers to appear in? Reading on the Web, if it is all you do, does not favor complex lines of thought. So the implication for news is to stay with narratives that need to be read with all one’s attention.”

(more…)

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This is your brain. This is your brain on Twitter.

Thursday, October 1st, 2009

My colleague Ellen Shearer posted a link to the Medill faculty listserv yesterday  about a recent academic study in Scotland with a headline-grabbing conclusion.  In fact, let me quote the headline from the Telegraph:

Facebook ‘enhances intelligence’ but Twitter ‘diminishes it’, claims psychologist

Dr. Tracy Alloway, from the University of Stirling in Scotland, did the study with 11- to 14-year-olds. It indicates that, more specifically,

Playing video war games and solving Sudoku may have the same effect as keeping up to date with Facebook . . . But text messaging, micro-blogging on Twitter and watching YouTube were all likely to weaken ”working memory.”

”On Twitter you receive an endless stream of information, but it’s also very succinct,” said Dr. Alloway. ”You don’t have to process that information. Your attention span is being reduced and you’re not engaging your brain and improving nerve connections.”

This matter of how the brain processes information is of great interest to many people. One of them is my former Tribune boss Jack Fuller, who in fact has devoted the last several years to this topic himself, particularly to the piece that explores how people absorb and understand news. Indeed, he has a book coming out next April from the University of Chicago, What Has Been Happening to News, that explores the topic in depth.

He allowed me to read it in typescript, and I won’t steal of any of its thunder now.  But more than two years ago, in a Tribune Perspective piece entitled “Reasoning With Feeling: Boosters of the Internet see it as a perfect forum for reasoned debate. But neuroscience tells us that emotions keep popping up,” he began to explore what he was learning.

Neuroscience came into its own at about the same time the Internet did. In the past couple decades, new techniques for peering into brain processes haveled to extraordinary advances in understanding the mind. These have profoundly refigured the picture that came down to us from philosophers and early generations of psychologists.

One area is particularly fascinating: The new model of the mind offers important but unsettling insights into why people respond to today’s media as they do.

The archived piece is worth a spin (though the parser that put it up on the Tribune archive site does a lousy job with word spacing every 80 characters or so). Essentially, Jack is exploring a different issue than the Scottish researcher: not the diminishment of intelligence, but the primacy of emotion “[w]hen the brain is challenged to process very difficult information – let’s say, multitasking amid an overload of information.”

Come the spring, you will want to read Jack’s book.  In the meantime, however, I guess I will feel good that I spend more time on Facebook than either Twitter or YouTube.

Though you could argue it might be a better demonstration of intelligence, diminishing or otherwise, to spend less time with both.

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What was lost is found. But lost was fun, too.

Wednesday, September 30th, 2009
404

So you can't find your content? Maybe you'd like to read about something else that is lost. Like Amelia Earhart. Or your luggage.

Early this morning I was scanning my incoming Google alerts and found one I wanted to investigate at NPR.org. It was one of those funky links that breaks over about three lines and includes accidental carriage returns, however, so where I wound up was my favorite 404 page of all time: both funny and smart.

Sure, my content was lost.  Naturally I would want to read about lost content.

Naturally I tweeted it:

npr

To my extreme interest, it got retweeted quickly and often, and then re-retweeted, and re-re-retweeted, spreading virally just the way one would hope if it were actual journalism.

In fact, my bit.ly link to the bad URL got clicked on so much that somebody at NPR must have wondered why a specific nonexistent address got 450 clicks in a couple of hours … figured out where I had wanted to go … and fixed it. Wow, they know what to do about 404′s both on the front end and the back!

So everybody wins.  Other people actually looking to read about Marc-André Hamelin will get to.  Lots and lots of extra ads were served, even on those 404 pages.  Hundreds of people got an extra smile today.

And I learned that my own 404 page is an unexploited opportunity.

For now.

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Lady Chatterley’s Twitter

Tuesday, September 29th, 2009

Who ever thought a single newspaper would again be at the forefront of relevancy?  Goodness gracious, the Washington Post’s new social media guidelines have yet to be read by as many as 6 online pundits, and the world is rushing to catch up…

Bitter Tweet (chicagotribune.com via wires): Texas Tech bans tweeting after coach is dissed for being late to a meeting; Jets coach Mike Ryan benches David Clowney after coach is dissed for cutting his playint time on Sunday.

Bucks ban Twitter on team time (USA Today via wires): Ah, for the free-wheeling days when the decidedly ex-Buck Charlie Villanueva tweeted from the bench.

No-Tweet Heat (sun-sentinel.com): Like they said, Michael Beasley version.

NBA to unveil social media policy (ESPN.com): Enough of this freelancing already.  After all, it works for ESPN.

Oh, and while we are talking about military organizations:

Defense Department to Announce Social Media Policy” (emilitary.org, via NPR): “The problem now with social networking is that when you Twitter that information that might be sensitive … or put it on your Facebook page, thousands of people see it immediately, and then thousands more could see it as it’s forwarded on to others,” said the DoD’s “social network guy.”

Hmmm.  Wait a minute. Come to think of it, in the culture study conducted by the Readership Institute back in 2000, there were two industries that had cultures very similar to those of newspaper companies…..

Hospitals.  And the military.

Helps to explain things back at the WaPo, doesn’t it?

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