Archive for the ‘Business of media’ Category

Life at the confluence

Saturday, January 23rd, 2010
The prototypical confluence

The prototypical confluence

It was a regular, and solemn, invocation for Monday Night Football in the years when the Pittsburgh Steelers turned up there as often as ABC and the NFL could manage it: Howard Cosell, in his fullest declamatory splendor, telling America that he and we would spend the next several hours “at the confluence of the Al-le-ghe-ny and Mo-non-ga-he-la Rivers” – the origin of the Ohio River, and therefore the very eponym of Three Rivers Stadium.

There are a couple of football games this weekend that don’t include the Steelers, but we are spending the end of January at a confluence nonetheless.  Two mighty rivers of ink are flowing together, inexorably, even as we speak: that which has been spilled in anticipation of the Apple tablet, and that which has been spilled in anticipation of the emergence of a coherent strategy for paid news content on the World Wide Web. For a handy list o’ links that should satisfy your need to drown in either river, visit the Nieman Journalism Lab for Mark Coddington’s week in review.

Perhaps it was when Bill Keller, editor of the NYT, talked about an “impending Apple tablet” to his staff in October that the stories became inevitably linked.  But, once the Times sketchily sketched out the state of its sketchy plans on Wednesday morning, we had to wait less than 24 hours for the heartwarming Wall St. Journal headline, “Apple Sees New Money in Old Media.”

In between – actually, just a few minutes after the Times announcement on Wednesday – I was in front of a class of first-quarter Medill graduate students, introducing them to some of the ideas that I flesh out further in my current class, “How 21st Century Media Work.” The Q&A centered not on the Times, but on the larger question of finding the money to support the journalism they feel called to do.

As a matter of fact, my answers dipped a toe into each of the merging rivers.

  • I do expect to see models for paid content emerging, and this year; some will be for-profit (GlobalPost), some low-profit (Chicago News Cooperative), some nonprofit and intentionally so (Texas Tribune).  They will have in common a focus on what their users find valuable, not their managers.
  • I do expect that many new devices will carry with them ways to extract revenue in exchange for the convenience or other value they bring; the media’s battle for desktop revenue will be miserable, but the chance for different models to flourish in the palm of your hand seem high.

Meanwhile, it’s back to waiting – till 2011 for the debut of the Times pay wall; till next Wednesday for whatever it is that Apple wants to tell us. Hey, Vladimir!  Hey, Estragon! Can I wait alongside you?

cropgodot

So Twitter ‘will endure’?

Sunday, January 3rd, 2010

(Adapted from a post to the internal discussion board for my winter 2010 Medill course, “How 21st Century Media Work”)

“I’m convinced Twitter is here to stay,” David Carr writes in Sunday’s New York Times. “And I’m not alone.”

I’m thinking he’s probably right, and for the same reason: “the real value of the service is listening to a collective voice.”

It didn’t start that way for me any more than it did for Carr. It was July 16, 2007, when the Tribune’s Brad Moore told me about a new text-messaging service that RedEye had started to play with. He was reporting to me as its general manager then, and his folks were doing their best to stay on top of communication trends that its twentysomething readers were starting to embrace.

As it happened, I wouldn’t even join Facebook till August of that year, and FriendFeed, Fark, and Digg were even further in the future. Anyway, I signed up, though I didn’t get around to “tweeting” for another month. And it wasn’t until 2008, when the interns that I’d hired to build the Tribune’s social media profile started to show how Facebook + Twitter + Digg = Pageviews, that it dawned on me that those 140-character messages might be a big deal. So I opened a second account — @YoungOwen, the one I’m still using today, since I have been unsuccessful in getting Twitter to untether my first one from my extinct Tribune mobile phone.

And sure enough, I’ve learned enough from tweeting and reading other people’s tweets to see that, like fax machines and filing cabinets, this service is something that’s not going away. As Carr observes, it has become part of the infrastructure; he quotes Clay Shirky: “Anything that is useful to both dissidents in Iran and Martha Stewart has a lot going for it.”

It goes (almost) without saying that the precise business model hasn’t quite emerged. But let me be the one millionth person to note that countless companies are piggybacking on it, mining the real-time “statusphere” or “Twitterstream” to keep track of their brands, promote themselves, or find potential customers. All of those uses are applicable to journalists and media companies as well as technologists and gossips.

It is a peculiar and arcane skill, tweeting something that might be of interest to people you don’t know (which can happen all the time with the right #hashtag). But since journalists need to do that nearly every day in their “real lives,” it seems also to be a useful one.

If you’re not on Twitter, you could do worse than to follow Carr (@carr2n) and the nine users he highlights. You might well wind up deciding to tweet what you learn.

It’s an e-reader! No, it’s a tablet! No, it’s . . . a means to an end

Sunday, December 27th, 2009

a30_businessIt seems that one of the questions I got asked most frequently in 2009 – at weddings, in email, in the church narthex, at Northwestern – was some version of “Should I get a Kindle?”  Even people who aren’t sure assume that I have one (and indeed, thanks to the generosity of friends, I have a couple).

The most recent version of the query came from Tribune literary editor Liz Taylor, who wondered if I could write a piece for the Printers Row pages of the Saturday Tribune on “why you use it, and maybe some tips . . . but as a WORD person, who loves books no matter what the form.” Well, sure. You can see the result, from the Dec. 26 edition, here.

Meanwhile, it seems that there were nearly as many articles on e-readers published this Christmas season as there were books to consume on them.  Christmas morning, for instance, the Trib business section reported on shortages and / or delayed launches of several Kindle competitors; on Christmas Eve morning the NYT’s “Bits” blog used an interview with Jeff Bezos and some data mining of customer comments to lay out a reason why all those competitors were rushing to get into the market.  It’s getting to the point that covering e-readers is like covering presidential politics: lots of focus on the horse race, very little on either the technology or the use case.

Which is why I probably enjoyed the Economist’s Dec. 12th piece, “Read all about it,” more than most.  It’s mostly about the display technology behind the readers; as the piece’s pullout summary puts it, “Readers of electronic books must choose between long battery life or vibrant, living colour. Could they have both?”  This is the place to go if you want to read about choleristic LCD’s and electophoretic displays, among other contenders to provide an answer to that question . . . while responsibly pointing out that “in the history of ingenious display technologies, only a handful have ever made it into mass production.”

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Was that a year? Well, it was 50 weeks of one.

Saturday, December 26th, 2009

There were still two weeks left to go until 2010, but on Dec. 17 I bravely joined Michael Miner of the Reader and Mark Fitzgerald of Editor & Publisher on Milt Rosenberg’s “Extension 720″ on WGN Radio to discuss the year in Chicago media.

If you are looking for two hours of background chatter as you organize gift receipts and packages for an afternoon of exchanging and refunding at the mall, you have come to the right place.

Extension 720 Uncut Podcast 12-17-09 Part 1 – WGN Radio.

Extension 720 Uncut Podcast 12-17-09 Part 2 – WGN Radio.

Not dead yet, but for how much longer?

Monday, November 30th, 2009

As I have mentioned here a couple of times, the students of the fall Interactive Innovation Project at Medill have been studying the past, assessing the present, and projecting the future of obituaries as a form of journalism and as a source of audience and revenue for publishers. Today on its Web site, obitresearch.com, the class released a white paper, “The State of the American Obituary,” that contains their findings.

They report that the central position that newspapers have held in communicating the news of Americans’ deaths is substantially threatened by changes in technology and audience behavior. Unlike other categories of aggregated listings, this is an area where newspapers today still retain a dominant market share.  In fact, Legacy.com Inc. – the Evanston-based aggregator of newspaper death notices that sponsored the research project, and where (disclosure) I am an independent board member – hosts death notices for 7 of every 10 Americans who die each year.

The class found that new user- and family-driven forms of remembering the dead, on social networking sites like Facebook and MySpace as well as standalone memorial sites and services, are attracting audience members who want not only to read about their friends and loved ones, but also to participate in their memorialization. While this began happening as soon as the first Web browsers appeared, the growth of social media, particularly among the Baby Boom generation, is causing an acceleration.

In preparing their report, the eight students who worked on this project conducted quantitative and qualitative surveys, reviewed scholarly and industry research, and conducted interviews with employees at newspapers nationwide. Based on their findings, they conclude with recommendations to media stakeholders on how to adapt to the many changes in the landscape of grieving, remembering and memorializing the dead.

You can download the report here. It was principally written and edited by Ashley Bates, Ian Monroe, and Ming Zhuang.  Contributing researchers were Jake Bressler, Alina Dain, Chris Deaton, Tiffany Glick, and Kate Goshorn.

Co-operative-etition, Chicago style

Tuesday, November 24th, 2009

The festival of links you can create these days when writing about new business models for the news industry is a wonder to behold. As we have noted here before, it seems sometimes there are almost as many conferences on the topic as there are stories about paid content, most of them involving Rupert Murdoch and/or Google.

Chicago News Cooperative logoOne prominent example, of course, is beginning to play out right here in Chicago: The Chicago News Cooperative launched last week, publishing two-page reports in the Friday and Sunday editions of the New York Times. I of course am watching with much interest, given that, by my count, I worked at the Tribune with around three-quarters of the 20 people named on the staff page today.

I suspect the Tribune and Sun-Times are watching with interest, too, given that the Tribune chose Sunday to publish another [not "the second" as originally reported--ORY] in a series of spadeas about its priorities (Capturing the Chicago Experience – click to download PDF, 3.44 mB). Its letter to readers from editor Gerry Kern ends, “We are Chicago’s newspaper. We tell your stories.”

(By my lights, the most remarkable thing about the Chicago News Cooperative example is that the NYT’s own journalists actually wrote about the launch. I guess that’s another example of how the world is changing; in the Olden Days, writing about anything your employer had done to try to improve its business prospects had a good chance to get you hooted out of any newsroom in America.)

But let’s not spend any more time here on background.  If you want more, read Alan Mutter’s piece at “Reflections of a Newsosaur” from earlier this month. Instead, let’s see what Chicago readers found in their driveways and newsstands Friday and Sunday morning, and not just in the NYT (using the acronym consistently today, to avoid confusion).

After all, CNC editor Jim O’Shea and his colleagues say they’re not out to supplant the existing newspapers; they are out to protect and sustain a kind of reporting they perceive as threatened, the public-service journalism “that we feel is crucial for a democracy . . . and provide accountability for the institutions and public officials in the city, county and state.” (Quote is from a WTTW interview with O’Shea, video after the jump.)

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Looking for business models? Mind the gaps

Friday, October 30th, 2009

I suppose that every day is a good day to talk about how and whether the journalistic enterprise will remain commercially viable as the world turns in these days of our lives, or indeed whether all my children can recover from their financial ailments, be released from the General Hospital, and find a guiding light to lead them to the promised land of free cash flow. Progress on “new business models,” however, seems to move along at about the same pace as a soap opera plot – even though hardly a day passes without an announcement that someone is going to try something new, or someone else is going to essay something old in a new way.

Indeed it was thus on Thursday, a day when I opened the New York Times to read about the plans by the folks behind Politico to compete online with the Washington Post on local news. And I was actually in a good spot to keep thinking about their admission that they didn’t know how the Web economics might work; since the dean of Medill, John Lavine, had another commitment, I was at Harvard, sitting in at an “executive session” on, ahem, news business models.

Entitled “How to Make Money in News: New Business Models for the 21st Century,” the event gathered an intentionally small group at the Charles Hotel in Cambridge: about 20 panelists for the day’s three discussions, and about 30 additional participants on hand both to listen and to take part. Alex Jones, director of the Joan Shorenstein Center on the Press, Politics, and Public Policy, and author most recently of Losing the News: The Future of the News that Feeds Democracy, was the convener.

As it turned out, the three panels were so packed with speakers with something to say  that many of us other participants – who sat in chairs ringing a central square of tables where the panelists faced one other – got in our licks à la mode du 21ème siècle: 140 characters at a time.

Now, granted, this may not have been optimal.  In her prepared remarks, MIT’s legendary Sherry Turkle – generously not calling attention to anyone seated behind her or on the flanks – pointed to the substantial body of research that shows “your ability for any single task goes down when you multitask. No matter how much we want to jump on the bandwagon, multitasking degrades performance.”

I therefore must cop to the fact that none of my listening, note-taking, or tweeting were as good as they might have been. On the other hand, I must also say that those of us who were intermittently posting and reading got a window in what an additional 10 people were thinking, were piecing together, or were valuing as interesting (or, in some cases, not thinking, not piecing, not valuing). If you’re interested, you can recreate the moment by searching Twitter for the hashtags #Shorenstein and #newsmoney, with far more at the former; I certainly won’t get to all the sound bites here. My own tweetstream is at twitter.com/YoungOwen.

Multitasking, Harvard Square style: in-mirror televison

Multitasking, Harvard Square style: in-mirror televison

(Oh, while we’re on the subject of multitasking, staying at the Charles Hotel provided me with a new model.  I guess they’ve been around since 2006 or so, but the Charles’ bathrooms feature “in-mirror TV’s” from a company called Séura, whose web site explains, “Enhanced color correcting technology allows the LCD picture to appear when on, while flawlessly concealing the screen behind a bright reflection when off.” Turkle, I am sure, would rightly caution us that there is a risk of degrading the quality of one’s ablutions in the process.)

Turkle’s actual multitasking point, by the way, was centered on how journalists should choose their methods and channels of communicating. “Newspaper reading creates a ‘reading space’ that journalism occupies,” she said. “The teenagers I study leave us with a profound question: Will we be able to have journalism when we don’t have newspapers to appear in? Reading on the Web, if it is all you do, does not favor complex lines of thought. So the implication for news is to stay with narratives that need to be read with all one’s attention.”

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Dead trees and dying cities

Thursday, October 22nd, 2009

The New York Times’ decision to add pages of metropolitan-area news to copies of the papers circulated in San Francisco (last week) and Chicago (Nov. 20) is, if nothing else, an interesting juxtaposition with its nearly contemporaneous announcement of 100 layoffs in the newsroom. By contracting with newly formed local news entities, it doubtless will acquire high-quality content at less cost, and with less long-term liability, than had it staffed up to do the same thing (or had transferred folks to the hinterlands).

Official word came today that in Chicago, several of my former Tribune colleagues are launching the Chicago News Cooperative – not only to supply stories to the Times, but also to repopulate some of the beats and coverage areas that have been affected as the Chicago papers have laid off staffers, reduced newshole, and changed their focus and approach. (When current Tribune editor Gerry Kern delivered the Crain Lecture here at Medill recently, the editorial changes at the Tower were among the topics he addressed; the text of the lecture is here, and here is an interactive video that includes both his remarks and the slides he used to illustrate them. The video requires Microsoft Silverlight. The fact that I delivered the introduction to the lecture may be reason enough not to download Silverlight and view it.)

Of course, the number of Starbucks available to sell the Friday and Sunday NYT in Baghdad-by-the-Bay and Beirut-on-the-Lake might also be a reason for the Times to start its metro news initiative in those two cities.  But I think an answer even deeper than journalistic idealism or straight competitive instincts is lurking in the cover story of the November issue of Harper’s, by Richard Rodriguez: “Final Edition: Twilight of the American Newspaper.” (It’s not available online except to subscribers.)

Wrinkle in Time (detail), by Steve Mills: Cover art from the November issue of Harper's.

Wrinkle in Time (detail), by Steve Mills: Cover art from the November issue of Harper's.

Rodriguez got my attention back in June when he gave an interview to New American Media on “The Death of the SF Chronicle” that included the following: “I don’t think the Chronicle is dying so much as I think that San Francisco is dying. When a metropolitan newspaper of that magnitude  stops publication it indicates that there has been a death of the metropolitan ideal.”

This piece in Harper’s expands on his theme of “the death of place,” but also is far more expansive on the Chronicle in particular, newspapers in general, and most especially of San Francisco.

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