The next miracle (v11.1): Owen Youngman

Knight Professor of Digital Media Strategy, Medill / Northwestern

Owen YoungmanOwen YoungmanOwen Youngman

“All passes. Art alone endures.”

51q7RzjhPKL._SL500_AA240_Monday night on the way home from Northwestern, I stopped at the local Borders in order (finally) to act on a pre-Christmas recommendation from Tribune literary editor Liz Taylor: to purchase A New Literary History of America, edited by Greil Marcus and Werner Sollors. Before long I was reading about The Wonderful Wizard of Oz, The Great Gatsby, The Southern Harmony . . . and there were still a thousand pages to pick from. (This timeline is a great thing to scan for a sense of this remarkable compendium of new writing. Fifty bucks list, but with a gift card and a coupon it seemed like a good thing to actually pick up in a bricks-and-mortar store.)

I didn’t want to overdose, though, so after a while I set it down and belatedly picked up Sunday’s edition of the New York Times Book Review. In so doing, I thought I would be transitioning from the past to the present, in addition to reducing the weight of the analog object in hand.

But no.

More than meets the eye, or the cursor for that matter.

More than meets the eye, or the cursor for that matter.

As it happened, the Book Review was upside down in my stack of unfinished reading, and on the back page was the monthly ad from Bauman Rare Books in New York City. I usually do spend a couple of seconds glancing at the store’s featured offerings, but this week it stopped me cold. And I quote:

  • John Milton: Paradise Lost, 1668. “One of the greatest, most noble and sublime poems which either this age or nation has produced.” First edition of Milton’s masterpiece, in contemporary calf.
  • Mark Twain: The Adventures of Huckleberry Finn, 1885. “All modern literature comes from one book by Mark Twain. It’s the best book we’ve had” (Ernest Hemingway). An extraordinary American rarity: Mark Twain’s own copy of Huck Finn, signed by him, in publisher’s sheep. Full first issue, one of the earliest known copies.
  • F. Scott Fitzgerald: The Great Gatsby, 1925. One of the great rarities in American literature: first edition in the first-issue dust jacket of one of the most desirable works in modern literature.

It’s not like I had set out to muffle the drumbeats in advance of what turned out to be the Apple iPad. And maybe it was because I had just been reading about Scott and Zelda and Gatsby and Nick Carraway in the New Literary History. For whatever proximate cause, I was thinking not just about the titles or the authors or the cultural resonance of either, but also about the form factor that is part of what transformed these objects into not just collectibles, but representations of the power of words, and of ideas.

At some point, should the Great American Novel ever be written, some substantial number of its readers will absorb it in a form utterly unconnected to such an artifact. Afflicted as they are by permanent partial attention disorder, they will labor doggedly to identify and retain “the good parts” across the multiple brief sessions of hard-won reading time they are able to devote to it. And when their children’s children come across it 30 years after acing their own 21st Century Literature classes, what will be the touchstone that summons up what two sentences on a first edition of Gatsby does today?

Over the stage at Norton Memorial Hall, the opera house on the campus of the Chautauqua Institution, are the words “All passes – Art alone endures.” As a lad, I would annually contemplate this translation from the poet Théophile Gautier (Tout passe. L’art robuste / Seul a l’éternité . . .) as I sat in services or meetings during a week-long family retreat held by the Covenant churches of what was then called the Middle East Conference. The speakers and conferees, of course, had a substantial disagreement with the details of that sentiment, but there it was, overhead, while they spoke and sang to different points below.

No, I didn’t know then it was Gautier, any more than I knew before noon Wednesday that the Apple tablet would be called the iPad, any more than I am able to answer my own question immediately above. I’m already reading on a Kindle and an iPhone; undoubtedly I will before long be reading on an iPad and a Que. But, a digital fellow though I may be, I find myself clinging to an emotional attachment to Bauman’s trove of objects that I never will have or hold.

No, they’re not the art, those objects; Hemingway and Fitzgerald do not endure because of their first-edition dust jackets. But I want to hope that the flash and dazzle of the Next Big Thing does not get in the way of the establishment of the Next Important Thing. And these days, I’m not feeling all too sure.

Dead trees and dying cities

The New York Times’ decision to add pages of metropolitan-area news to copies of the papers circulated in San Francisco (last week) and Chicago (Nov. 20) is, if nothing else, an interesting juxtaposition with its nearly contemporaneous announcement of 100 layoffs in the newsroom. By contracting with newly formed local news entities, it doubtless will acquire high-quality content at less cost, and with less long-term liability, than had it staffed up to do the same thing (or had transferred folks to the hinterlands).

Official word came today that in Chicago, several of my former Tribune colleagues are launching the Chicago News Cooperative – not only to supply stories to the Times, but also to repopulate some of the beats and coverage areas that have been affected as the Chicago papers have laid off staffers, reduced newshole, and changed their focus and approach. (When current Tribune editor Gerry Kern delivered the Crain Lecture here at Medill recently, the editorial changes at the Tower were among the topics he addressed; the text of the lecture is here, and here is an interactive video that includes both his remarks and the slides he used to illustrate them. The video requires Microsoft Silverlight. The fact that I delivered the introduction to the lecture may be reason enough not to download Silverlight and view it.)

Of course, the number of Starbucks available to sell the Friday and Sunday NYT in Baghdad-by-the-Bay and Beirut-on-the-Lake might also be a reason for the Times to start its metro news initiative in those two cities.  But I think an answer even deeper than journalistic idealism or straight competitive instincts is lurking in the cover story of the November issue of Harper’s, by Richard Rodriguez: “Final Edition: Twilight of the American Newspaper.” (It’s not available online except to subscribers.)

Wrinkle in Time (detail), by Steve Mills: Cover art from the November issue of Harper's.

Wrinkle in Time (detail), by Steve Mills: Cover art from the November issue of Harper's.

Rodriguez got my attention back in June when he gave an interview to New American Media on “The Death of the SF Chronicle” that included the following: “I don’t think the Chronicle is dying so much as I think that San Francisco is dying. When a metropolitan newspaper of that magnitude  stops publication it indicates that there has been a death of the metropolitan ideal.”

This piece in Harper’s expands on his theme of “the death of place,” but also is far more expansive on the Chronicle in particular, newspapers in general, and most especially of San Francisco.

Continue reading

Who will pay?

It was a piquant question . . . well, piquant if you took it the right way . . . and then-Chicago Tribune publisher Scott Smith seemed to ask it at all the right times.

“Who will pay?”

There was never any shortage of product ideas, and in fact never a shortage of good product ideas, at the Tribune during Scott’s era, roughly 1997 to 2008. For nearly all of these ideas, it was a simple matter to quantify and project the costs. For nearly as many, it was pretty straightforward to estimate the size of the audience and its members’ potential enthusiasm.

“But who will pay?”

Were there advertisers out there – real ones, not notional ones – ready to support this idea with actual dollars (and would those dollars be new, or just shifted from somewhere else?)? Were there potential partners willing to help bear the costs due to mutual self-interest? Or might there be actual consumers ready to fork out a quarter, or a couple of bucks?

Once in a while, we could answer Scott’s “pleasantly stimulating” question, and before long we’d have a RedEye or a Chicago Home & Garden or a Triblocal.com. But probably more often, we had to confess that we just had no idea.

I flashed back to this question today when I read of the demise, or transition, of the Chi-Town Daily News, ex-Tribune reporter Geoff Dougherty’s effort at nonprofit community journalism. (For a dandy compendium of links to reports and analysis, from harsh to hushed, head over to Eric Zorn’s Change of Subject at chicagotribune.com.)

Continue reading