Archive for the ‘By others’ Category

J-Schools Play Catchup (NYT)

Saturday, April 18th, 2009

Sunday’s New York Times does a quick survey, assembles some anecdotes, and draws a few conclusions…..

The changes [in media] are forcing colleges and universities to rethink what a journalism education should look like. The perennial debate about journalism programs — theoretical teaching versus professional skill building — has been displaced by more urgent questions: How can you help students find sustainable business models, while introducing the formerly verboten subject of the business side? What are the implications for the craft of journalism in the shift to digital? And how do you position students for an uncertain future in the media?

via J-Schools Play Catchup – NYTimes.com.

The online headline, as headlines are wont to do, oversimplifies the conclusions one easily can draw from the story: For one that, that J-schools perhaps saw this coming somewhat before the people running paid newsrooms. (The print presentation, in the Education Life section, is way different.  In fact, the first deck is “J-schools boom despite crisis.)

Boom is not far off. I don’t think that the more than 100 admitted-but-not-yet-enrolled graduate students who attended a two-day Medill open house this week (Thursday at the downtown newsroom, Friday in Evanston) felt like they had applied to a place that’s a lap behind.

Is there lots yet to figure out? Sure.  I kinda think that’s one reason I’m here, to help.

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The new skillset for online reporters [Nieman]

Friday, April 17th, 2009

At the Tribune, we talked about the use of social networks as “where journalism meets marketing.”  At Medill, there is a huge emphasis on audience understanding.  It all leads to the same place – one where journalism reaches the people who most will benefit from it, who most want it, who will be most likely to consume more of it.

“My generation, the notion of marketing your own copy, that was like dirty. You know, don’t make me get near that. That’s somebody else’s job. But in fact, now, marketing — we don’t call it that, but that’s a big part of what online journalists do. Figuring out which blogs they need to be in touch with in order to keep their audience together, using Twitter to drive traffic to your stuff, figuring out the right mix.” — Alan Murray, The Wall Street Journal

via The new skillset for online reporters: speed, marketing, audience-building, tweeting, and “having a good time” » Nieman Journalism Lab.

My own list is at the end of this speech from April 2006.  Your mileage may vary, but I like mine pretty well.

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Can the Statusphere Save Journalism? (techcrunch.com)

Thursday, April 16th, 2009

The last sentence of this excerpt goes right to the heart of the matter.  A long post, but a good one, from Brian Solis.

Worthy content combined with evangelism and clever promotion will earn visibility and expanded syndication through retweet (RT), link shares, Diggs, Stumbles, bookmarks, tweetbacks, Likes, and other forms of social syndication. With each new instance of sharing, content reverberates through extended social graphs. Content becomes a social object that inspires communication and action.

via Can the Statusphere Save Journalism? .

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Bankruptcies, Closures Plague Industry (VOANews.com)

Tuesday, April 14th, 2009

Along with Northwestern colleague Mike Smith, I chatted with a Voice of America reporter recently about the newspaper industry’s path through its current thicket.

 

In March, the Chicago Sun Times newspaper filed for Chapter 11 bankruptcy protection. It was the latest in a series of newspaper bankruptcies and closures across the United States. As VOA’s Kane Farabaugh reports, the recent troubles come as new and emerging digital technologies are putting the future of news print, once revered and unassailable, in question.

via Bankruptcies, Closures Plague Newspaper Industry - VOANews.com

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And it took the U.S. till 1967… (PR 2.0)

Friday, April 10th, 2009

It took 20,000 years for the world population to reach 200 million people; it took 5 years for Facebook.  (ORY note: Of course there was a shortage of digital images to share in Eden and environs, limiting early growth.)

via PR 2.0: Facebook Now 200 Million Strong.

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